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| 要想说人"气色好"。"you look fine!"当然不错，可如果你说"you're in the pink!"就妙得多了，实际上，在英语口语中，表示颜色的词用起来非常形象生动。 "他精力充沛"美国人说："he is bouncy"而不说＂he is energetic ＂,牢记一些日常对话中的活句式是你一把必备的钥匙。 如：久仰，＂I get mind of you＂比"I heard a lot about you."轻松得多。 代问他人好当然能用＂please remember me to your sister"或＂please give my best wishes to your father＂不过，若是很好的朋友，何不说，"please give my love to Jim。" 在中国可不能随便说"我想你"，然而，当和西方人分手时说"I will miss you"要比说"good-bye"或"see you soon"有趣得多，不妨一试。 有人开会迟到了，你若对他说 "you are late"，听起来象是废话，若说"did you get lost?"，则更能让他歉然，可别说成"get lost!"那可是让人滚蛋的意思。 别人征求你的意见，问能否开窗户等，你要说"you can do that ."就有点土了，用一句"do you have the time? "实际上，问他人的姓名，地址都可以这么用：＂may I have you name?＂要比＂what's your name? ＂礼貌得多，不过警察例外。 别人问你不愿公开的问题，切勿用"it's my secret, don't ask such a personal question"回答，一来显得你没有个性，二来也让对方尴尬。你可以说"I would rather not say"(还是别说了吧！)。 有时候，你想说什么，可说是想不起来，你可以说"well…"、"let me see"、"just a moment "或"it's on the tip of my tongue"等，相比之下，最后一个句型是最地道的。 交谈时，你可能会转换话题，不要只说"by the way "实际上，"to change the subject"、"before I forget"、"while I remember"、"mind you"都是既地道有受欢迎的表达。 遇到你不懂的问题时可别不懂装懂，"I know"可能是中国人用得最多，而美国人最不能接受的一句话。当一美国教师向你解释某个问题时，你如果连说两遍"I know",我敢保证，他不会再跟你说什么了。用"I got it "就顺耳得多，要是不懂就说"I'm not clear about it ."不过如果你会说"It's past my understanding"或"it's beyond me ."你的教师定会惊讶不已的. |
| 英语精读荟萃Advertisers Perform a Useful Service to the Community |
| Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. 'It's iniquitous,' they say, 'that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays…' The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn't forget is the 'small ads.' which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the 'hatch, match and dispatch' column but by far the most fascinating section is the personal or 'agony' column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is! 1. What is main idea of this passage? A. Advertisement. B. The benefits of advertisement. C. Advertisers perform a useful service to communities. D. The costs of advertisement. 2. The attitude of the author toward advertisers is A. appreciative. B. trustworthy. C. critical. D. dissatisfactory. 3. Why do the critics criticize advertisers? A. Because advertisers often brag. B. Because critics think advertisement is a "waste of money". C. Because customers are encouraged to buy more than necessary. D. Because customers pay more. 4. Which of the following is Not True? A. Advertisement makes contribution to our pockets and we may know everything. B. We can buy what we want. C. Good quality products don't need to be advertised. D. Advertisement makes our life colorful. 5. The passage is A. Narration. B. Description. C. Criticism. D. Argumentation. Vocabulary 1. come in for ( sth. ) 是某事物的对象，吸引（某事物），获得 2. flair 天资，天分 3. iniquitous 极邪恶的，极不公正的 4. drab 单调的，乏味的 5. subsist 活下去，生存下去，维持下去 6. hatch 孵化（指生孩子） 7. match 匹配，婚姻 8. dispatch 派遣，发送 9. agony 极大痛苦，煎熬 10. agony column （报刊中关于个人疑难问题征询意见的）读者来信专栏 难句译注 1. Advertisers tend to think big and perhaps this is why they're always coming in for criticism. 【参考译文】广告商总是雄心勃勃（想得很大），也许这就是为什么他们老挨批评。 2. Their critics seem to resent them because they have a flair for self-promotion. 【参考译文】他们的批评者似乎对他们很气愤，因为他们在自我抬高/标榜上很有天分。 3. No other item in a newspaper provides such entertaining reading or offer such deep insight into human nature. 【参考译文】报纸任何其他栏目都难以提供如此有趣的文章，或提供对人性的内涵如此深刻的洞察。 4. It's the best advertisement for advertising there is. 【参考译文】这是广告中最佳的广告。 写作方法与文章大意 文章以因果、对比的手法写出有没有广告的后果及广告的真正作用。文章首先指出广告商遭批评的原因：广告商夸大和人们认为广告浪费钱财、商品价格就搞；然后作者以有无广告的后果突出其功能，没有广告，商品价更高，生活单调、乏味。有了广告，商品价低，生活丰富多彩，人们获取各种信息。 答案详解 1. C. 广告对社会的服务很有用。作者从三方面来叙述广告作用：第二段点出如果广告不为产品开辟广大的市场，我们就得付出很多钱，正是因为大量的广告费用，消费者的商品才会那么便宜。广告除销售商品外，其重要的功能在通知/告诉信息，有关家用商品的许多只是来自广告，还有新产品的介绍。 第三段讲了美化环境功能。如果火车站的墙上和报上没有广告，那会怎么样。一幅悦人心目，机智的广告将改变一切。 第四段讲了它为我们省钱：别忘了广告对我们口袋作出积极的贡献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸，我们付给很少，或者说，我们能享受那么多的节目完全是因为广告商花的钱。如果要我们付报纸的全价，那我们要花多少钱！ 最后一段讲了各种专栏的功能。人们可以在这些栏目找工作、买卖房子、宣布婚丧嫁娶信息。这些都围着一个中心：广告对社会服务的有用性。 A. 广告。太笼统。B. 广告之优点。文章不是讲优点，而是讲服务于社会的功能。D. 广告费用。 2. A. 欣赏/赞赏。从上述注释也可推知是A项。最重要的，作者提出种种功能，是为了反驳第一段内提到的论点：完全是非生产企业每年吸收几百万镑，这说明这些大公司利润有多高。最重要的是消费者付的广告费等。反驳更说明了A项对。 B. 值得信任。 C. 批评。 D. 不满意。 3. A. 因为广告商常常爱吹，。见难句译注1.。 B. 因为批评者认为广告浪费钱。 C. 因为广告促使消费者购买不必要的东西。 D. 因为消费者支付更多。 4. C. 优质产品不需要广告。一切产品都需要广告，新产品、老产品都需要。 A. 广告对我们的口袋作出贡献。 B. 我们可以买到我们所需的。 D. 广告使我们生活丰富多彩。这三条都提到也是真实的。 5. C. 文章一开始就提到对广告的批评，然后作者以对比的手法说明其功能。 A. 叙事。B. 描写。 D. 议论。 |
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